The Perceptive Agent shows you how to understand what really drives property decisions — and how to use that insight ethically to build trust, and influence outcomes to grow a stronger real estate business.

After more than a decade working with property sellers in New Zealand, one thing is clear: success in real estate isn't about scripts or sales tricks. It's about people. The best agents read the room, recognise hesitation, understand motivation, and guide clients through complex decisions with confidence and care.

Markets and legislation vary, but human behaviour is remarkably consistent. The concepts and tools in this eBook can be adapted to any market or brand — while supporting your professional obligations.